App it
Weigh it
Eat it.
Weigh it
Eat it.
For people that consider health seriously, Inception provides the perfect tool for registering, tracing, and controlling their healthy lifestyle.
About Inception
Inception Sweden AB is a SaaS company that has developed a health and fitness platform. With the help of their software and a kitchen scale, their customers can register and follow up on their goals for diet and exercise. The company's concept will enable collaboration between nutritional advisors, dieticians, personal trainers, and end customers.
I designed and developed the concept of the Inception Health App and WeightPlate. The work conducted market research, demand analyses, product strategy, and design analysis of the entire concept. I was the principal CDO with the overall commitment to the app development, including UI, UX, and functional design. Following the app's first version, I have implemented a test pilot program to improve the app's features for a better user experience.
I have also designed the app's next version, which will be released shortly. The new version is more inclusive and adapted to users with visual impairments and language difficulties.
